Food labels are easy to ignore as you reach out for your favourite product or snack. They are just one of the many seemingly boring pieces of writing vying for your attention. Yet, information is power and this power can help you take control of your own health. You might not like being called a “health nut” or a “junk food addict”, but you definitely want your tomatoes to be called tomatoes and peanuts to be called peanuts! We strive for a world where there is food for all, taking for granted that it is safe food. Yet, without this essential foundation, we cannot build a zero hunger world.