The label on a product is an important selling point for a company’s product. Of all product purchase decisions, 70 percent or more are made at the point of purchase, and the product label is an important element in assisting consumers to make those decisions. Product labels perform several functions: to identify the product; to promote the product; and to provide essential, often required, information about the product and its use. Thus, the product label may make or break the sale of a product. In addition to the marketing aspect, certain legal requirements must be met in order for the label to be compliant with federal regulations. This information is especially important for such perishable items as milk, eggs, and other products with a short shelf life. Nutritional labeling specifies the amount of calories, total fat, cholesterol, dietary fiber, sodium, minerals, vitamins, and protein in processed foods.